Established in 2007 and located in Portsmouth; Cape Horn Engineering is an independent Computational Fluid Dynamics (CFD) consultancy with vast experience in the design of sailing and motor yachts and commercial ships. Also, the renewable energy sector.
The company is an industry leader in flow analysis. They also have expertise in aerodynamic and hydrodynamic performance.
Although operating in a niche market the competition is very high. Cape Horn Engineering has ambitions to capture its target audience across the globe and needed a website and SEO strategy which would support this.
A full re-evaluation of Cape Horn Engineering’s website was required in order that Cape Horn Engineering was able rank above its fierce competitors.
Whilst they have a limited pool of potential customers it is important that as many of these potential customers are converted as possible. Stephen Clark and his team addressed on-page Search Engine Optimisation (SEO) to ensure that the site health was high as possible. Then the focus was to undertake off-page SEO to improve other ranking factors.
“Significantly improved our SEO and drove quality traffic to our website. Stephen is very results focused and incredibly knowledgeable. Applying a customer-centric approach, he identified the right digital channels while ensuring cost effectiveness.”
Sylvia Hahn de Azcueta