CPL t/a Rainbow International
Charles Piton provides specialist cleaning services to commercial businesses and domestic customers whose buildings have been affected by fire, flood and water damage. Also, emergency specialist cleaning services to protect people from biohazards. Elsewhere, the company offers media blasting services to restore surfaces to their former glory.
The company is based in Newhaven and operates across the South East.
They recently expanded the company’s operations to cover London and Kent.
The Solution
Due to the nature of the company, it is paramount for Charles Piton’s customers to be able to find their website and access their services quickly. Charles Piton operates from multiple areas, therefore the team at Prophecy Marketing deemed it important to create a multi-site set up. Each site directs searchers to website content relevant to its geographical location. The geo-specific sites help customers get all the info they need to contact Charles Piton as quickly as possible. Charles Piton also benefits from local SEO opportunities via the use of geo-specific keywords.
The team at prophecy have also worked alongside Charles Piton in order to create relevant content for the company to use across its social media platforms to educate potential customers about their services. A highly-targeted paid search campaign was also launched as a new Charles Piton office was opened. This enabled the new location’s geo-specific website to be seen immediately by those in the local area who would need their services.
Results
- 41%
Increased users
- 92%
of traffic is new
Out performing industry average for organic traffic to site
Charles Piton’s testimonial
“I can’t emphasise how grateful I am to the team at Prophecy Marketing for all their support and advice. They really have gone out of their way to help me since I started my new role. They maintain regular contact and give updates to ensure all projects run as smoothly as possible. Thank you so much.”
Lyndsey Burt, Marketing Manager
